Launching Pret in your Pocket

Pret is well known for it's random acts of kindness; a free coffee here, a delicious sandwich there - this is the Joy of Pret. The question was, how could we bring a similar spirit of generosity to an app? How could we make someone smile?

We worked with Level-Up to create an app that allowed customers to gift friends and family drinks and other treats. The app also included a coffee stamp card, giving users a free hot or over-ice drink every eight drinks they purchase.

The in-app payment, made via a quick scan of a QR code on the user's phone at the register, ensures customers can purchase their favourite Pret food and drink even faster.

Functionality also includes a full and dynamic menu, allergen information, a dietary filter and a 'Find a Pret' feature.

After running a closed beta in the Washinton DC area, the app finally launched in October of 2017. The first 50,000 customers who downloaded the app were treated to five free coffees each.

The app has since been downloaded over 250,000 times and will soon be rolled out globally.